A leaflet is a short, informative text used to inform and persuade people.
It is often used in marketing, campaigns or events.

✨ Purpose:

• inform about a topic
• raise awareness
• convince the reader

🎯 Target group:

• conference visitors
• customers
• general public

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🧩 STRUCTURE of a Leaflet

1. Title / Heading

👉 short, catchy, emotional
Example:
“Sustainable Beauty – The Future of Cosmetics”

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2. Introduction

👉 introduce the problem
👉 catch attention

Example phrases:

• “Did you know that…?”
• “Every year, millions of…”
• “The cosmetics industry has a serious impact on…”

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3. Main Part

❗ Problem (negative impact)

• plastic packaging
• pollution
• animal testing
• chemicals harming people and nature

👉 Important teacher note from your sheet:
✔ NOT ONLY environment → ALSO people & health

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✅ Solutions (your company – Ringana)

You must include 2–3 measures:

• biodegradable packaging
• fresh, natural ingredients
• no microplastics
• cruelty-free production

Useful phrases:

• “Our company focuses on…”
• “We reduce waste by…”
• “We protect nature through…”

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4. Conclusion / Call to Action

👉 persuade the reader

Examples:

• “Choose sustainable products today!”
• “Together, we can make a difference.”
• “Sustainability is not a choice – it is a responsibility.”

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🗣️ IMPORTANT LANGUAGE for Leaflet

• persuasive language
• simple + clear
• short paragraphs
• sometimes direct address:
  👉 “You can help…”

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🎤 MÜNDLICHE PRÜFUNG – Vorbereitung

🧠 Teil 1: Description of the task

👉 (Always start like this)

Example:

“In this task, I have to write a leaflet for a sustainability conference.
The leaflet should explain the negative impact of the cosmetics industry and present solutions by my company.”

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🌍 Teil 2: Talk about the problem

Possible answer:

“The cosmetics industry causes serious environmental problems.
For example, plastic packaging creates a lot of waste.
Many products contain harmful chemicals that damage nature and also affect people’s health.”

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🌱 Teil 3: Solutions (VERY IMPORTANT)

“Our company Ringana focuses on sustainability.
We use biodegradable packaging and natural ingredients.
We also avoid microplastics and test our products without harming animals.”

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💬 Teil 4: Opinion (Argumentation)

“In my opinion, sustainability is extremely important today.
Companies must take responsibility because profit alone is not enough.
If we destroy our planet, there will be no future for businesses.”

👉 (This connects perfectly with your handwritten note 👍)

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🚀 Teil 5: Conclusion

“To sum up, sustainability is essential in modern business.
Every company and every customer can contribute to protecting our planet.”

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📝 TYPISCHE PRÜFUNGSFRAGEN

You can expect:

📌 Content:

• What is a leaflet?
• What is its purpose?
• Who is the target group?

📌 Topic:

• What problems does the cosmetics industry cause?
• What solutions exist?
• What does your company do?

📌 Opinion:

• Why is sustainability important?
• Should companies be responsible?

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🎯 EXTRA: FORMULIERUNGSHILFEN (Gold wert!)

• “One major problem is…”
• “Another important issue is…”
• “Our company has taken several measures…”
• “This helps to reduce…”
• “In my opinion…”
• “It is clear that…”